Yasu Sasaki

Executive Creative Director

Título de su conferencia: “Making Digital Creativity Ubiquitous".

Sinopsis: With all the digital technology, our creative skills and strengths can now be expanded to much wider areas, and not just limited to advertising executions. In this session, Yasu Sasaki from Dentsu will share innovative creative cases which have changed people’s behavior and clients’ businesses in Japan, and share his views on creativity for humanity and society in the digital age.

Head of Digital Creative and Executive Creative Director Dentsu Inc., Tokyo Yasu is executive creative director at Dentsu Tokyo in charge of digital creative and innovation.

He has a background in computer science and his curiosity has always found a way into writing, digital experience design and coding. He has worked on clients such as Coca-Cola, Google, Glico, Kirin and UNIQLO. His list of awards includes Cannes Lions, D&AD, The One Show, Spikes, ADFEST and CLIOs, of which he’s also been a jury member.

 Sometimes, you’ll find Yasu kayaking anywhere from the rivers of Mongolia to the Hudson in New York. Always, however, he seems to be wearing a cool shirt.